These elements can be used as an adjusting tool on your way to new market segments. She was born in the United States. The Strategy Canvas helps you to graphically illustrate and compare different parts of your supply depending on customer benefits. Profitability Comparison Blue Ocean Strategy The Eliminate-Reduce-Raise-Create (ERRC) Grid is an essential tool of blue ocean strategy developed by Chan Kim and Renée Mauborgne. Blue Ocean Strategy GRIN - The Application of the Blue Ocean Strategy ... Blue ocean strategy for indian telecom industry Strategic management framework and traditional tools Blue Ocean vs. Red Ocean Blue Ocean Tools Value Innovation Strategy Canvas . Blue Ocean Strategy - ERRC At EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions.ZARA case study is a Harvard Business School (HBR) case study written by David J. Arnold. I found the sections that actually prescribed theory and mechanisms for creating blue ocean innovations the most lacking in specificity, but the overall frameworks made sense to me. Developing Your Strategy Using the Four Actions … Blue Ocean Leadership Grid | Blue Ocean Strategy Blue Ocean Strategy In this post, I will show you how applying Blue Ocean Strategy within the Networked Society will affect the operator’s business, strategy and market. It is a simple matrix like tool that drives companies to focus simultaneously on eliminating and reducing, as well as raising and creating while unlocking a new blue ocean. Methodology/Approach: In the first part of this study, an extensive literary review is presented, solely focused on Blue Ocean Strategy and Business Model Innovation. The Blue Ocean Leadership Grid is an analytic tool that complements the Leadership Canvas and helps you formulate your blue ocean leadership profile that can unlock the ocean of unrealized talent and energy in your organization. As a result, [yellow tail] wine became the fastest growing brand in US wine history and by 2003 became the #1 bottled red wine in the United States. Here’s a simple tool we use for ideas generation and innovation. In my previous post, I created the Strategy Canvas for the Red Ocean of an Asian telecom operator. Uber’s Blue Ocean Strategy can be analyzed using the ERRC Grid where in the company eliminated the hassles of booking taxi, paying the driver exactly or change problems, tipping issues, arguments & denial of services, reduced the problems of drivers too along with customers by matching the rides and Uber just takes 20% … Blue Ocean strategy by Casella wines • Casella wines ,an Australian winery made a easy to enjoy wine for everyday by looking at demand side of the industry alternatives of beer, spirits, and ready-to-drink cocktails. The ERRC Grid is a complementary analytic tool to the four actions framework where you can arrange the factors in a 2×2 matrix. Blue Ocean Strategy – Indian Telecom Industry 1= V Low Blue Ocean Strategy Canvas 2= Low 3=Average 6 4=High 5=V high 5 4 3 2 1 0 Red Ocean Blue Ocean 4. Value innovation. ERRD Matrix) is an essential tool of blue ocean strategy. ERRC Grid. Below are my main notes and takeaways. STRATEGY CANVAS 5. The goal is to provide you with the baseline level confidence to move forward on a Blue Ocean shift or strategic direction. You then determine which of those features your product can eliminate and which it should provide to a lesser extend or in an inferior way. The portfolio contains the following templates: Eliminate-Reduce-Raise-Create (ERRC) Grid (3 different formats) Six Paths Framework. The Eliminate-Reduce-Raise-Create (ERRC) Grid is an essential tool of blue ocean strategy developed by Chan Kim and Renée Mauborgne. These tools can be found at blueoceanstrategy.com Tuesday, March 19, 2013. The Blue Ocean Strategy (BOS) hit the coast of the corporate world with a “tsunamic” force. ‘Blue Oceans’ are a must and an almost sure shot way to success because when companies have to compete in a red ocean market space, the competition is cut throat and fierce. A Blue Ocean strategy is about breaking out of the red ocean of bloody competition to create a new uncontested market space that makes competition irrelevant. The Blue Ocean strategy canvas is a diagnostic tool and a framework for action that helps market researchers ask the right questions for supporting the development of a competitive strategy. The eliminate-reduce-raise-create grid for Cirque du Soleil shows how it used this tool of the Blue Ocean Strategy to set it apart from others and succeed as a circus SME. By using the blue ocean strategy Netflix becomes a dominant movie streaming service provider in the world with $3.6 billion in revenue and $17 million in profit in 2012. ERRC GRID The Eliminate-Reduce-Raise-Create (ERRC) Grid developed by W. Chan Kim and Renée Mauborgne is a simple matrix like tool that drives companies to focus simultaneously on eliminating and reducing, as well as raising and creating while unlocking a … their industry from a different perspective in order to identify potential Blue Ocean opportunities. The Blue Ocean Eliminate-Reduce-Raise-Create (ERRC) Grid. Mauborgne is a fellow of the World Economic Forum. The ERRC grid’s key issues (eliminate, reduce, raise and create) are important elements of the Blue Ocean Method. Good manners essay for class 10. Using your ERRC Grid for Marvel, develop a Strategy Canvas comparing Marvel studios to … Create a powerful business strategy in a risk-minimizing, opportunity-maximizing way by following a proven set of blue ocean tools and frameworks. ERRC Grid: What to eliminate, reduce, raise, and create Have at least two goals in each of the four quadrants. The strategy includes a variety of analytic tools and frameworks to help you distance yourself from this red ocean of competitors and create a “blue ocean” of undisturbed market space where it is possible to operate without competition. Ch. In the precedent post, I created the Strategy Canvas for the Red Ocean of the Asian operator. Download scientific diagram | A review on qualitative and quantitative factors of the ERRC-grid from publication: A Techno-Economic Analysis with … EMBA Pro Blue Ocean Strategy Approach for ZARA . View Group8_Blue-Ocean-Activity.docx from BSIT 101B at STI College (multiple campuses). 2! A recent article by AT Kearney (“Playing the New Strategy Chessboard”) makes an attempt at finding an overall framework for the various strategy theories that have been in fashion over the last fifty years or so -- illustrating how Porter’s Five Forces, Slywotzky’s Profit Patterns, Prahalad and Hamel’s Competing for the Future, Kim and Mauborgne’s Blue Ocean Strategy and … The ERRC Grid is a visual tool that you can use to communicate with your team and/or use it to develop a new “future-state” strategy canvas. Both of these look at four … Answer the following four questions to show how your idea achieves a leap in value for buyers and low cost for your company Here’s what they are for. STI COLLEGE SAN PABLO CAMPUS A.Y 2021-2022 “Strategy Canvas and ERRC Grid” In Partial Fulfillment of the This can be achieved by both new and existing firms. The Eliminate-Reduce-Raise-Create (ERRC) Grid can help you unlock a new blue ocean of uncontested market space. The authors of the strategy claim that companies should not focus on fighting competitors, but instead should create a “blue ocean” of uncontested market space. The Eliminate-Reduce-Raise-Create (ERRC) Grid (aka. Best Buy: Ratio Calculations History Best Buy Co. Inc. is an American Multinational Consumer electronics retailer. Table of Contents List of Abbreviations List of Figures List of Tables 1 Introduction 1.1 Problem Statement 1.2 Objective 1.3 Research Method 1.4 Relevance of the Topic 1.5 Structure of the Work 2 Theories and Concepts of Strategy 2.1 Strategy 2.1.1 Definition of Term 2.1.2 Goals and Purpose 2.2 Market-Based View according to Porter 2.2.1 Poters Five Forces 2.2.2 Generic Competitive Strategies 2.3 Reso… EMBA Pro Blue Ocean Strategy Approach for Strategic IT Transformation at Accenture . Who were the NON-Customers Marvel targeted? BENEFITS OF THE ERRC GRID … 11. This is an action framework that drives you to find out what leadership activities should be eliminated, … “It pushes companies not only to ask the questions posed in the Four Actions Framework but also to act on all four to create a new value curve (or strategic profile), which is essential to unlocking a new blue ocean.” Our multimedia cases and interactive exercises are designed to help you build a deeper understanding of key blue ocean strategy concepts, developed by world-renowned professors Chan Kim and Renée Mauborgne. Blue Ocean Strategy offers systematic and reproducible methodologies and processes to innovate and create new market spaces. Mauborgne is a fellow of the World Economic Forum. 111 at STI College (multiple campuses). During my studies at ThePowerMBA, I had the opportunity to revisit the main concepts of the Blue Ocean strategy, which offers several tools for companies that want to improve their unique value proposition, by differentiating their products from the competition. Four Action Framework. Sarcena_G301_08 Blue Ocean Strategy_Dropbox for 08 Activity 1 - ARG.docx. Buyer Utility Map. BLUE OCEAN STRATEGY VS RED OCEAN STRATEGY 3. These elements can be used as an adjusting tool on your way to new market segments. While there is no set format for pitches (voice over animation or graphics or talking heads), in order to increase your chances of winning, you should use as many Blue Ocean tools as possible (ERRC Grid, Strategy Canvas, Three Tiers of Non-Customers, Buyer utility Map…) . All tools needed to create a Blue Ocean Strategy are available for free on the official Kim-and-Mauborgne website. We would like to show you a description here but the site won’t allow us. Benchmarking B. It is a simple matrix like tool that drives companies to focus simultaneously on eliminating and reducing, as well as raising and creating while unlocking a new blue ocean. This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. Our portfolio of templates provides eight typical tools that are used to define and implement a blue ocean strategy. Three Tiers of Non-customers. Strategy Canvas The next step is to employ the the strategy canvass to visualize aspects of the value chain. ERRC grid Case Studies Cirque du Soleil Southwest Airlines Questions & Answers As for those who choose a three-star hotel over a five-star, price jumped out as the most common factor, followed by one other: five-star hotels often felt too formal and pretentious. It allows for thoughtful consideration on what to eliminate, reduce, raise, and create. "The Blue Ocean Practical Introduction Online Course is fantastic. In this post we will see how applying Blue Ocean Strategy within the Networked Society will affect the operator’s business, strategy and marketplace. When and why is this tool used? In this case analysis, a blue ocean strategy was formulated for the company Airbnb using the ERRC grid. The 6 Principles of Blue Ocean Strategy Formulation principles Risk factor each principle attenuates Reconstruct market boundaries Search risk Focus on the big picture, not the numbers Planning risk Reach beyond existing demand Scale risk Get the strategic sequence right Business model risk Execution principles Risk factor each principle attenuates Overcome key … On the other hand, Blockbuster plummeted from $4 Billion in January 2009 to essentially nothing by December of the same year. I’ll start with the Blue Ocean Strategy. INTRODUCTION 2. 3 Fundamentals of Blue Ocean Strategy 3.1 Framework 3.2 Red Ocean vs. Blue Ocean 3.3 Value Innovation 3.4 Six Principles of Blue Ocean Strategy. One of these tools is the Eliminate-Reduce-Raise-Create (ERRC) Grid. Understanding or Red Ocean versus Blue Ocean companies. During my studies at ThePowerMBA, I had the opportunity to revisit the main concepts of the Blue Ocean strategy, which offers several tools for companies that want to improve their unique value proposition, by differentiating their products from the competition. Blue ocean pedagogical materials, used in over 2,800 universities and in almost every country in the world, go beyond the standard case-based method. The Eliminate-Reduce-Raise-Create Grid (ERRC Grid), a key blue ocean analytic, allows us to lay this out. The target environment consists of the business to consumer (B2C) market in the fast fashion industry. IMPORTANCE OF BLUE OCEAN STRATEGY 4. They applied the ERRC grid in the following ways; Eliminate and reduce: strategies did bring down the price on the gaming platforms; thus, it becomes more appealing to even more customers. It (as a concept) first emerged in a book (of the same name) written by W. Chan Kim and Renée Mauborgne and published by Harvard Business Press in 2005. Blue Ocean Strategy in the Networked Society – Asian Operator #2. The strategy includes a variety of analytic tools and frameworks to help you distance yourself from this red ocean of competitors and create a “blue ocean” of undisturbed market space where it is possible to operate without competition. Among those tools, we will be focusing on the ERRC grid. ERRC Grid. 11. RedRound&andBlueRound1& Strategy& Our!team!metin!the!library!again!to!complete!the!BOSS!game,!this!time!Ibooked!the!pod,! Eliminate: UBER eliminated the hassles of booking taxi, paying the driver exactly or change problems, tipping issues, arguments & denial of services, uncertainty of getting taxi’s, safety issues of driver verification. Chan Kim & Renée Mauborgne spent decades developing a set of analytical tools and frameworks in an attempt to make the formulation and execution of blue ocean strategy systematic and actionable. Blue Ocean Strategy can be summarized in a nutshell: the best way to beat the competition is to make the competition irrelevant. Blue Ocean Strategy is an approach that challenges everything that you thought you knew about the requirements for entrepreneurial success. ! This value innovation will differentiate you from your competitors. The ERRC grid’s key issues (eliminate, reduce, raise and create) are important elements of the Blue Ocean Method. At EMBA PRO, we provide corporate level professional Marketing Mix and Marketing Strategy solutions.Strategic IT Transformation at Accenture case study is a Harvard Business School (HBR) case study written by Mark Jeffery, Daniel Fisher, Mirron Granot, Anuj Kadyan. Blue Ocean Strategy C. Business Process Re-engineering D. Balanced Scorecard ️management Eliminate, Reduce, Raise, Create (ERRC) Grid is … Spotify used the four ERRC grid framework of blue ocean strategy as part of differentiating their music streaming business model. Please contact KB Yip (ymike27@hotmail.com) if you need to get a copy of this presentation. In my opinion, 2 of them are the ones we should be focusing on: ERRC Grid (Eliminate-Reduce-Raise-Create Grid) Strategy Canvas These are also the 2 tools I will be basing my case study upon. The Blue Ocean Strategy tagline for [yellow tail] might be “a fun, simple wine that can be enjoyed everyday.”. Cirque du Soleil versus Ringling Bros. Academy Of Management Proceedings , 2017 (1), 17635. doi: 10.5465/ambpp.2017.17635abstract Slide 5: Your Blue Ocean Solution. Here are some of the tools that you will need to help you implement Blue Ocean thinking: 5-Step Process of Implementing Blue Ocean. It is a simple matrix like tool that drives companies to focus simultaneously on eliminating and reducing, as well as raising and creating while unlocking a new blue ocean. Current ERRC Grid of Hello Fresh: ... With the accomplishment of Blue Ocean Strategy, the company has achieved diverse awards like in 2015 it had 250,000 subscribers and in 2016 the company gained colossal boost and its 2. subscribers’ were over 750,000, while 2017 the subscribers were 1.3 million. The ZARA (referred as “Zara Color.fashion” from here on) case study provides evaluation & decision scenario in field of … The strategy includes a few techniques including the Eliminate-Reduce-Raise-Create Grid (ERRC) and the 4 Action Framework. Blue Ocean Strategy - Summary and Examples. The Eliminate-Reduce-Raise-Create (ERRC) Grid is an essential tool of blue ocean strategy developed by Chan Kim and Renée Mauborgne. In review, the As-Is strategy canvas is a visual depiction of your industry and the company’s state of play. 4 ABSTRACT Purpose: Aim of this dissertation is to investigate whether Eataly, the largest wine and food marketplace of the world, entered a Blue Ocean via Business Model Innovation. Develop an ERRC (Eliminate-Reduce-Raise-Create) Grid for Marvel. 1919. The Eliminate-Reduce-Raise-Create Grid (ERRC) is complementary with the four actions framework.It pushes companies not only to ask all four questions in the four actions framework but also to act on all four to create a new value curve, essential for unlocking a new blue ocean. The impact of the concept and the principles involved were given due recognition and admired. The Eliminate-Reduce-Raise-Create (ERRC) Grid is an essential tool of blue ocean strategy developed by Chan Kim and Renée Mauborgne. Eliminate-Reduce-Raise-Create Grid. Also known as The Four Actions Framework (see Blue Ocean Strategy), the ERRC Grid asks leaders four fundamental questions: Eliminate — which factors in your industry are taken for granted and should be eliminated? Craft an ERRC grid for yourself based on your reading in Blue Ocean Strategy, Chapter 2. . Blue Ocean Strategy : Starbucks • Starbucks sold a retailing concept: the coffee bar, offering relaxation and conversation, and drinks made with quality beans, frothy and flavored milks, creams, syrups and ices. The Strategy Canvas helps you to graphically illustrate and compare different parts of your supply depending on customer benefits. Figure’4:AsEisstrategycanvasformationresult’ After!the!as]is!strategy!canvas!was!constructed!we!were!able!to!get!to!work!filling!outthe! Blue Ocean Strategy is a great way to leap beyond the competition. Found on this slide design is an ERRC grid PowerPoint diagram which may be used in evaluating or deliberating certain business programs or marketing projects. Create a business strategy that sets you apart with blue ocean strategy tools and frameworks.. Blue Ocean Studio ™ is an interactive and collaborative platform that will guide you through the proven blue ocean tools and process. Description. 1: Creating Blue Oceans. The Blue Ocean Strategy is based on creating an uncontested market space and making competition irrelevant. A Blue Ocean Strategy for “Blue Ocean Strategy”: on Performativity of Strategic Management. The Blue Ocean Strategy workshop is centered on learning the tools and principles to help you differentiate your products and services radically, as well as on generating valuable insights and value proposition prototypes ready to be tested or/and solving a … The authors of the strategy claim that companies should not focus on fighting competitors, but instead should create a “blue ocean” of uncontested market space. The strategy includes a few techniques including the Eliminate-Reduce-Raise-Create Grid (ERRC) and the 4 Action Framework. Both of these look at four elements: Failure is not the opposite of success, it’s a part of it. Blue Ocean Strategy's Four Actions Framework poses four central questions that let companies break the value-cost trade-off and create a blue ocean. ! Among those tools, we will be focusing on the ERRC grid. A Blue Ocean Strategy for “Blue Ocean Strategy”: on Performativity of Strategic Management. View ERRC_GRID_STRATEGY_CANVAS.docx-converted.docx from ENTREP. Bob Buckley. Although entrepreneurs have many striking qualities some of which include risk-taking and determination. 5!! The grid, which forms part of the Blue Ocean Strategy, encourages you to identify the key features that are used to compete in the marketplace, be it by your own product or the competitors. The purpose of this research is to gain insight into the Blue Ocean Strategy by focusing on the strategy canvas, the four actions framework, the eliminate- reduce- raise- create (ERRC) grid, and the six paths framework. BLUE OCEAN STRATEGY AUTHORS Renée Mauborgne is The INSEAD Distinguished Fellow and a Professor of Strategy and Management at INSEAD, France (the world's second largest business school). This is a workshop presentation developed by KB Yip and YS Lieu for a Learning Institution. It is a simple matrix like tool that drives companies to focus simultaneously on eliminating and reducing, as well as raising and creating while unlocking a new blue ocean. One goes through and exercise, generally with use of the As-Is Strategy Canvas to determine the current strategic key factors of competition. Part 1: Blue Ocean Strategy. ERRC Grid. Three tiers of noncustomers. EMBA Pro Blue Ocean Strategy Approach for ZARA . The ZARA (referred as “Zara Color.fashion” from here on) case study provides evaluation & decision scenario in field of … Blue Ocean Strategy - Summary and Examples. Putting it in another way, the Four Actions Framework and ERRC Grid is the “process” to … Developed by Chan Kim and Renée Mauborgne, ERRC Grid is a grid-like model that drives firms to focus on eliminating and reducing, as well as raising and creating while unlocking a new blue ocean. Two goals in each of the As-Is Strategy Canvas is a fellow of the business to consumer ( )! 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