Your pitch emails need to work really hard for you if your proposal doesnt include any kind of value proposition or information on how youll help a business reach its goals. The cover page should include the details of the potential client and your details. Sponsorship Proposal For . Assess whether what you can offer will help them reach their goals in a broad sense. Your personal brand is the thing that your fans will get behind but its also the thing that will show how you stand out over other drivers too. Use a phone line that you are primarily responsible for answering, such as your cell phone, so calls are not missed. When I was doing a lot of commissioned artwork, I gave some discounted drawings as sponsorships on promises of displaying at car shows, handing out business cards, spreading the word, etc. Instead, you plan on cracking a beer and laughing with them over your in-car video once you get back the pits. People regularly contact him asking for free parts in exchange for running a couple stickers. You have to sponsor me because my car always gets 100 likes on social media. Be sure to include a call-to-action so the decision-maker knows what you want them to do next. Here are the steps to follow to earn a motorsports sponsorship: Choose a target sponsor company that's affiliated with motorsports or has sponsored motorsports organizations in the past Determine your most worthy assets and put them on a valuation list Work on your sponsorship package and sponsorship proposal Meet with the sponsor to discuss ideas If you know a business has the goal of selling more through social media without using ads then your proposal absolutely needs to address how you might help with this. Getting a response from your sponsor on your proposal is amazing news. The proposal should include the background information of the team, a driver profile, geographical information about the racetracks, and the levels of sponsorship with pricing and items or services included. One of the first things a prospective sponsor will do is check out your social media accounts. advertising would be on a very exclusive race-car, seen at Western Springs, Huntly Speedway, Stratford Speedway and other New Zealand Speedway tracks, car shows, promotional events and community appearances. Racing Team Sponsorship Proposal verrazanobikes.com Details File Format PDF Size: 31 KB Download 3. If you are savvy enough to get some sponsor support, and successful enough to earn contingency sponsor prizes, you may be able to cut a significant chunk of your seasons budget. endstream endobj 73 0 obj <>stream You might be messaging lifestyle brands on Instagram. This needs to be the starting point in your sponsorship strategy. Be sure to target each proposal to the specific potential sponsor. Dont feel like you need to include a shiny proposal document in the first instance. Many more also emulate a classic livery because it looks really cool, without any form of compensation. This is where you set yourself apart from the rest. In this article, we have some handy racing sponsorship proposal samples in PDF available for your use. Consider trade magazines, local newspapers, and blogs too. :Us&4h[W)0PrysM~;Dy,GLZpb>fJ#u\:rV.BPsGG2 &11f'QO)KA4WO6ORej[d\KxgsugUucdM* C6bOG'+$(}>g$7fcT-?%tLRO7&J|t4hQ+h;M>>+/~ The relevant terms and conditions of the sponsorship must be included in your racing sponsorship proposal. The race car sponsorship template is a writable document needed to be submitted to the relevant address in order to provide certain info. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. You need to show up to a potential sponsor with a persuasive, well thought out plan. Racing is an expensive sport that requires investment and sponsorship. Check out our insightfully designed Sprint Car Racing Event Sponsorship Proposal that details the Companys events, drivers profiles, and sponsorship levels. Tell us about the class you run. Depending on what you know and don't know about the target sponsor, some discovery questions might be extra related to you than others. In terms of identifying potential sponsors to approach, you should prioritize the following groups of candidates: In many cases, where a sponsor runs an active program for seeking out or inviting sponsorship requests, the sponsor will want to make it easier for you to reach them. Even in top tier Pro racing, a huge chunk of team budgets come from drivers bringing their own money and essentially buying their seat. You might be getting involved in discussions on LinkedIn. I will put your sticker on my car and get you 1,000 more fans all wanting your stuff, all you have to do is give me some free products. In return, the business organization gets the necessary advertisement and promotion which increases its brand awareness and reach. However, it must be written, formatted, and presented in such a way that it attracts the other party (sponsor) to accept your proposal and make them ready to sign the sponsorship agreement with you. Pearson Racing members utilizing wearing apparel with your corporate name/logo and the exposure you will receive in front of thousands of race fans. evsr.net Details File Format PDF Download Sample Sponsorship Proposal westportracing.com Details File Format PDF Download Sports Sponsorship Proposal Every survey ever conducted of race directors points to finding and securing race sponsors as their #1 headache. Go to download 1341x1757, Sponsorship Levels Very Sponsorship Proposal Format - Sponsorship Package Template PNG image now. There might be an opportunity in doing something with your local car dealer, an opportunity in the influence you have with your audience, or an opportunity in getting a brand in front of one of your existing partners. Are you looking at club racing as a stepping stone to Going Pro? Dont be afraid to think outside the box you dont have to do what every other driver has been doing for all of time. 03. Getting sponsorship in motorsport requires dedication but a lot of drivers are still doing the same things that once worked and now dont. A motorsport proposal template wont be for everyone. Your almost there! Talk to mechanics, auto shops or dealerships. What is the sponsor trying to get out of a potential sponsorship of your event? If, on the other hand, this is your first year working with the sponsor, focus on execution and delivery, not on trying to squeeze the most out of your sponsorship. the Comrades Marathon or NYC Marathon pages, or an interest, such as "5k running", and note the demographics of people in that audience. Single sponsor entire race car and enclosed trailer: $5500 * Indicates primary sponsorship. Everyone from the outside thinks that everyone racing cars has sponsors. 6 0 obj Look through the instructions to learn which data you must give. However you decide to build relationships with decision-makers, the goal is to warm them up to your pitch because a warm lead is so much easier to land! How to Write a Sponsorship Letter. However, when you intend to write a racing sponsorship proposal from scratch, you must know about its basic elements which are explained below. The bottom line is that sponsors will have specific business objectives they hope to achieve through a sponsorship agreement. Sponsorship is much more than whether or not your car is a good platform to showcase their parts. Businesses who sponsor drivers will pay money or provide free (or more likely, discounted) parts, expecting that the advertising you do for them will earn back their investment and then some. You do not need to include every cost. The concept behind FORMULA SAE: A fictional manufacturing company has contracted a student design team to develop a. small Formula-style race car. Free Preview Race Car Sponsorship Contract Template. Is your account popular How many Thousands of followers do you have? And you can use it to find sponsors for your event through our Sponsor Finder tool. Social media is king. When he would ask them what their plan was to earn him enough business to offset his costs, they were often dumbfounded or would reply, frustrated, that theyll obviously display his stickers! You have to convince a potential sponsor that YOU are the person who will work for them. Consider positioning trophies around the car in some of the shots -- this is a subtle reminder that you are a successful racer. Approach the deal as a win-win for both sides. 0000001109 00000 n The racing sponsorship proposal samples given on this page will help you in creating an effective racing sponsorship proposal. To make that happen, you need your initial reach-out to be as concise and to the point as possible. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. 7I@5n3'~F4Ea Y}l.kZxsBH\b;vaMwvwWqu'_P\>v9$jdH&HGoJF4FD@np=iU'Eht8zst- i[mZx*4gI" ^ @JiA Many people think sponsorship is easy: Sponsorships are not charity. hb```"gVa1G2S\Z&80~QRse We've done it ourselves and know many stories of race directors struggling with it, so we get your pain. If you let racing get too close to Work all the fun goes away. Include methods like cheque, e-transfer, PayPal, etc. First, provide a history of you and your racing team. Firmly Settle Your Offers. TABLE OF CONTENTS Overview Series Information Companies Involved in Racing Sponsorships . How do I find companies to sponsor my race car? Christopher hogan & team hogan racing sponsorship packages i. Download Proposal for auto racing sponsorship by moorespeed race engineering 2131 theo drive austin texas, 78723 512.474.7223 www.moorespeed.com. It is obvious that every sponsorship is made with the viewpoint of getting benefits in return. Now that weve taken the air out of the Free money sails want to read up on some other ways to participate in Track Days and Racing? Nationally Televised. Tallulah Philange has worked as a journalist since 2003. In return, the racer gives the organization publicity and extras, such as personal appearances. Podcast 043: How to find and understand sponsor goals, Podcast 026: How to Tell if a Sponsor has Budget to Work With You, Podcast 009: How to Craft a Winning Subject Line. Your proposal can't be, "I have a race car and it gets seen by a lot of people, therefore, if you put your logo on my car you. Figure out what you can offer to a potential sponsor. And, as always here at Race Directors HQ, we start from ground zero Let's start with what sponsorship isn't. Everyone from the outside thinks that everyone racing cars has sponsors. The racing team approaches a mid to high scale business organization asking them for sponsorship. I could not find the sports car of my dreams anywhere. Posted on January 12, 2023 by admin. Expect to promise a specific number of race appearances, shows, online presence, blog posts, etc. Similarly, a racing sponsorship proposal is a document that a racing team presents to some individual or a business to get sponsorship from them. Make sure you get the details for the decision-maker. But with good content and a consistent posting strategy, you can grow your following and increase your reach. 0000055057 00000 n Why you do it. There are tons of Martini and Gulf liveried vehicles in Club racing, but Id guess that not a single one is doing it as a sponsorship. However, getting more followers on Instagram can be challenging, especially with so much competition out there. Approach the deal as a win-win for both sides. 0000054541 00000 n So, this section must clearly answer the sponsors potential question which is What is in it for me? If the potential sponsor is satisfied with the answer to this question, it is highly likely that it will agree to the sponsorship. Do you have a special story? 3. Your approach should include details of how youll provide value to them. NO! A sponsorship proposal is an official document that an individual or a business presents to another individual or business, in order to request or seek sponsorship from them. This proposal contains proprietary and confidential information of EVSR and Entropy Racing . You really need to know how you can sell a partnership to a business, and that means understanding the basics of business and sales. Download. Not all benefits will be relevant to every business. ?be$I&!=~DJ)*]]GVw(La( YK1s4Vt/z=Q1endstream Racing Sponsorship Proposal Template Download this Racing Sponsorship Proposal Template Design in Word, Google Docs, Apple Pages Format. Podcast 041: How to Use Email Sponsorship Templates, Podcast 022: How to Close a Sponsorship Deal, Podcast 018: How to Handle Objections in the Pitch Process, Podcast 014: Sales Tips for Racing Drivers. Podcast 040: How to go Above and Beyond for Sponsors, Podcast 015: Sim Racing as a Sponsorship Tool. But I wouldnt rely on these to fund your racing career, there are better ways to find sponsorship. To be clear; for every dollar they give you, they want(need?) Even at the pro level, the work, luck, and talent required to make a career is astronomical. Are your posts in line with the companys current message? Yes, the sponsor may recommend a few of their own ideas or recommend you nix certain belongings or activations. What makes you stand out over other racing drivers. Strongly Agree 78.60%. Draw your signature, type it, upload its image, or use your mobile device as a signature pad. Sample page from the Racing Mentor proposal template. If you regularly finish well in races, contingency sponsorship may go a long way to offsetting your costs but the vast majority of your budget will be coming from your own pocket. Just dont think that simply having a few thousand followers means youre prime sponsorship material, expect to work prove that value and work at it. Once you lay out the structure of your sponsorship delivery project, set up email update alerts to remind you to regularly communicate progress to sponsors. When you need Racing Sponsorship Agreement, don't accept anything less than the USlegal brand. If you dont know what kind of content youre going to put in your proposal, the Racing Mentor template has guides and sample content to help you get it right. There are two reasons to have a sponsorship proposal, the first is position yourself as someone who can help a business. If your sponsor just agrees to all the terms in your proposal, including price, there's nothing more to do than send them a sponsorship letter or agreement for them to sign (always document the terms of your final agreement to avoid misunderstandings and awkward conversations down the line). You need to know this to be able to create a compelling case for why a business should sponsor you. Do not plead. Dont just assume that because youre posting nice pictures and updates, your audience will be interested. These are great places to start. Are you going to help that business make more sales? . You dont necessarily have to build a huge audience for sponsors to want to work with you but youll need some kind of presence that showcases who you are. The one form of sponsorship which is open and attainable to all racers is Contingency Sponsorship I spoke about this in a previous blog post, HERE. If you can't use either of these for whatever reason, the next best thing would be to use Facebook's Audience Insights tool. If you'd like to see examples of the pages in the Racing Mentor sponsorship proposal template, take a look . Strongly Disagree 0.44%. A section about the car your drive. Make your direct pitch. Think about the problem you will help solve and the goals youll help reach. I tend to either look through my LinkedIn contact for potential sponsors or look at the exhibitors for trade shows and conferences. %PDF-1.4 % Create a portfolio, be presentable and professional. If youve followed the steps above, you should know: Plenty about the business to personalise your pitch. Racing Sponsorships. Since road racing doesnt have a huge fanbase or mainstream media following, you need to show how you will do the legwork and get the sponsors name/product in front of possible customers. The majority of our racing will be at Western Springs Speedway as this is where New Zealand's best drivers . Do you have a very popular online presence? Race Car Sponsorship Proposal Template. The marquee value of your corporation's name affiliated with the Pearson Racing. Get involved in relevant discussions around motorsport and your niche. In the industry this is known as "activating" the sponsorship. I believe that sponsorship of race teams is important and necessary to the continuation of the sport. Although you've come a long way its still easy to get undone at this stage by the two cardinal sins of sponsor-seeking: Yes, copying your last sponsorship proposal and editing your sponsor's name and company details is tempting - it will definitely save you a lot of time. Description: Thank you for your interest in sponsorship from Summit Racing Equipment. In cases where you've researched the sponsor yourself, identifying who that decision maker may be will not always be easy, but there's a few clues on where to look: In any case, do your research well (on the company website, LinkedIn or by searching Google for names on past company press releases etc), because once you reach out to someone, you are pretty much committed to talking to them unless they themselves point you to someone else. This can include hospitality, stickers on a car, events etc. Itll be the basis for everything you post on social media, how you write race reports, and more. Once you get the sponsorship agreement wrapped up, the real work has only begun. Once youve got an idea of this, think about the features youll offer to help a business reach its goals. This figure represents what a sponsor would cover in an ideal situation, although you will likely need more than one sponsorship to cover the total. Dont let imposter syndrome get the best of you. Businesses who sponsor drivers will pay money or provide free (or more likely. Dear Sponsor Man, Can you sponsor me? Write what the sponsor will get in return, working from the list you have prepared. You can use this to get an idea of a suitable industry or company. An automotive sponsorship proposal is a letter that drag racers sent to sponsors to gather funds for their racing events. Although it is tempting to spend your first meeting with the sponsor pitching your event to them, try to resist the temptation and instead use the meeting to understand what the sponsor's objectives are. Faith Motorsports takes great pride in making sure each sponsor's expectations are greatly exceeded. Racing Mentor offers a motorsport proposal template thats editable in Keynote and PowerPoint but its not for everyone. <<5EC83BD88C05E142B8DC1C06ED146CA3>]/Prev 813923>> 0000000016 00000 n If you want to prove value to potential sponsors in road racing, you need to get creative You still need to be able to eloquently put your case across in writing. Your sponsors would base their decision on how you're going to help them in exchange for their support. Answering that question well will allow you to: Usually, in order to answer this question, it helps to conduct some kind of audit of your sponsorship assets. It does not mean that it must include false claims or misleading information. Look for brands that are actively trying to promote themselves and look at how you can add to that. It must be fairly obvious from everything we've discussed so far that retaining a sponsor is a lot easier than gaining one. You are so much more than a racing driver so think about your interests and skills outside of motorsport. Its important at this step in the sponsorship process to think about your niche just as you would if you were a business. 1. 0 You might be operating in a specific niche (see below for more details) or area. How will your sponsor assess the sponsorship and whether it has been a success for them? industry, as well as actionable expert tips to help you stay ahead of the curve. Instagram is a powerful platform for building a following and promoting your racing brand.
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